Product Marketer

Trident Search are working with a firm that boast’s a quantum secure product! They are a start-up and are about to go through series B funding. This business are in search of a marketing specialist that can help them position the organisation in the right place and appeal to the right target audience, ultimately generating inbound business.
  
Interestingly, this is a hybrid position as the founder of the business would really like this individual to have a foundational understanding of the technologies behind what they do and have experience talking about encryption, data science, crypto and anything machine learning.
  
It's important to note, this organisation is a start up and is incredibly fast moving and allows for fully remote work in the USA.
  
Experience Needed:

• To be able to talk about complex technologies, especially in AI, ML and data encryption
• The ability to work with a product and position the brand of that product within the right markets
• A solid background in creating go to market strategies and product launches within security
• The ability to generate key content relevant to a product and its audience
• Experience in promoting growth via marketing channels including SEO, SEM, ABM and performance metrics
• With brand positioning, understand the potential of alliances and partnerships to help promote the product and business
• Customer Insights: strong skills in gathering and analysing customer feedback to refine marketing strategies
• To be able to create data insights and thought leadership to go out to target audiences and to allow for maturing of product arms

  
Additional Experience

• Previous experience with ML, encryption or cyber security companies
• 5+ years experience in a marketing leadership role at a similar organisation
• Prior experience building comprehensive marketing programs from the ground up
• Experience working in an agile environment and working on business to business solutions
• The ability to create content for multiple business areas
• To have a creative flair that is supported by a good technical understanding
• The ability to understand a business value proposition to reflect what the markets need.

  
If you are a passionate marketing specialist who can hold their own when speaking with technical teams, then please do go ahead and apply now.