SVP Marketing

Salary/Rate:$250,000-$275,000
Job type:Perm
Town/City:Remote
County/State/Region:Remote
Job ref:1825
Post Date:20.01.25
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About the Role

As the SVP of Marketing, reporting to the CEO, you will drive revenue, enhance brand presence, and lead market growth strategies for a rapidly growing series B cyber vendor. Collaborating across teams, you'll ensure the company’s continued success and growth while fostering a high-performing, collaborative, and innovative culture.

Key Responsibilities:
  1. Strategic Marketing Leadership:
    • Develop and execute data-driven strategies to boost brand awareness, demand generation, and customer engagement.
    • Oversee marketing operations, including systems and workflows (e.g., HubSpot), ensuring efficiency and alignment with business objectives.
  2. Branding & Positioning:
    • Act as a brand steward, ensuring consistent messaging and differentiation.
    • Increase brand equity and build emotional connections with customers and partners.
  3. Demand Generation:
    • Implement multi-channel campaigns to drive pipeline growth and customer loyalty.
    • Align closely with sales and business development teams for outbound campaigns and customer advocacy initiatives.
  4. Partnership Marketing:
    • Build partner-focused marketing programs to expand demand and strengthen alliances.
  5. Product Marketing & Market Expansion:
    • Lead go-to-market strategies for new products and international growth efforts.
  6. Content Strategy:
    • Craft a content roadmap to position the company as an industry thought leader, optimizing organic and inbound marketing efforts.
  7. Customer Engagement Events:
    • Plan and execute marquee customer events, fostering loyalty and showcasing innovations.
  8. Team Leadership:
    • Cultivate a high-performing marketing team, focusing on mentorship, innovation, and continuous improvement.

Success Metrics:
  • Revenue growth (ARR/MRR), pipeline velocity, and lead quality (MQL/SQL conversion).
  • Brand awareness and engagement.
  • Operational efficiency (CAC/marketing spend effectiveness).
  • Team development (eNPS, retention, and growth).

Qualifications:
  • Experience: 15+ years in marketing leadership, especially in B2B SaaS, with expertise in demand generation, branding, and product marketing.
  • Skills: Proven track record in scaling marketing at growth-stage companies, deep understanding of SaaS metrics (CAC, NRR), and advanced HubSpot expertise.
  • Education: Bachelor’s degree (MBA preferred).

Tools & Technology:
Proficiency with tools such as Salesforce, HubSpot, Google Analytics, and other marketing platforms to optimize performance.

Compensation:
  • Base Salary: $250K–$275K + variable compensation.
  • Equity: Generous equity package.
  • Remote: Fully remote within the USA.

About the Company:
This company is a well-funded cyber vendor, backed by significant Series B funding, positioning itself as a leader in its industry. Focused on innovation, exceptional user experience, and making a positive impact, the company enables organizations to streamline workflows and focus on strategic priorities through its cutting-edge platform.

 

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